Privacy Policy & Terms Of Use

Blue Skies Lifestyle Limited a company registered in England and Wales. Our company registration number is 05493155 and our registered office is at 6 Coach House Place, Bournemouth, Dorset, BH1 1RR (”We”/”Us”) are committed to protecting and respecting your privacy.

This Privacy Policy together with our Terms of Use included herein and any other documents referred to it, sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our practices regarding your personal data and how we will treat it. By visiting,, or (our “Website(s)”) (Website(s) means one, some or all of them as the case may be), you are accepting and consenting to the practices described in this Privacy Policy and Terms of Use.

For the purpose of the Data Protection Act 1998 (the Act), the Data Controller is Blue Skies Lifestyle Limited of 6 Coach House Place, Bournemouth, Dorset, BH1 1RR.



1.1 We will collect and process the following data about you:

(a) This is information about you that you give us via our Websites or by corresponding with us by phone, email or otherwise. It includes information you provide when you use our Websites, search for a product, or make an enquiry on our Websites, or fill out any of our form(s), participate in discussion boards or other social media functions (on, but not limited to; YouTube, Twitter, Facebook, Pinterest and Instagram), enter a competition, promotion or survey and when you report a problem with our Websites. The information you give us may include but not limited to: your full name, any other guest full names, date of births, Passport information, full addresses, every guest’s nationality, email addresses; (in some cases both work and personal addresses), telephone numbers; (mobile, office and personal), any dietary requirements, any special requests that may be relevant and personal preferences.

(b) With regard to each of your visits to our Websites, we will automatically collect the following information:

I. technical information, including but not limited to; the Internet protocol (IP) address used to connect your computer to the internet, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and

II. information about your visit, including the full uniform resource locators (URL), clickstream to, through and from our Websites (including date and time), pages you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks and mouse-overs), methods used to browse away from the page, the amount of times our email address is used and any telephone number used to call our customer service numbers.

(c) Information we receive about you if you use any other websites we operate or the other services we provide. We are working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies).

(d) We may hold preference information on interests and demographic categories inferred from your interactions with us in order to provide you a better service and to provide you with more focused information. When you use our Website, we receive the URL of both the site you came from and the one you go to next. We also get information about your IP address, proxy server, operating system, web browser and add-ons, device identifier and features, and/or ISP or your mobile carrier. If you use our Website(s) from a mobile device, your device will send us data about your location. Most mobile devices allow you to prevent location data from being sent to us if you set it.

1.2 In relation to emails we send you, we may collect information on how you respond to such emails, for example, the number of times the email is opened or the links in them are clicked.

1.3 Any information you submit will be retained by us as you use our Websites or social media websites. This includes, but is not limited to; email, chatroom facilities and email links provided on our Websites. Information that you submit may be retained for a period of at least twelve (12) months after collection or as reasonably necessary.


2.1 Our Website uses cookies to distinguish you from other users of our Websites. This helps us to provide you with a good experience when you browse our Website(s) and also allows us to improve our Websites. A “Cookie” is a simple text file that is stored on your computer or mobile device by a website’s server and only that server will be able to retrieve or read the contents of that Cookie. Each Cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the website name. It allows a website to remember things like your preferences.

2.2 What do we use Cookies for? Our Cookies use:

i. Google Analytics Cookies (privacy policy and opt-out options ) to identify which pages are being used. This helps us analyse data about web page traffic (the number of visitors how many repeat visitors and how visitors move around our Websites when they are using it) and improve our Websites in order to best serve your needs.

ii. WordPress session Cookies, social media sharing Cookies and third party Cookies within our social media marketing and email campaigns, predominantly sent using third party marketing tools, as well as Google Analytics. Cookies are used to monitor open rates and improve your experience and also for the tracking the activity of our Websites initiated from hyperlinks within marketing campaigns.

iii. Session Cookies on our Websites. These are temporary Cookies, which only exist in the period you access our Websites (or more strictly, until you close the browser after accessing our Websites). Session Cookies help our Websites remember what you chose on the previous page, therefore avoiding you having to re-enter information.

The length of time a Cookie will remain on your computer will depend on the type of Cookie. On our Website(s), these Cookies do not contain personal information, and cannot be used to identify you. Without Cookies the Website(s) might forget you and you would have to continually log back in.

2.3 Third party organisations, for example, may use Cookies to restrict the number of times you see the same advert or to show other adverts that may be more relevant to you, often called online behavioural advertising (OBA). OBA is a way of using information about your web-browsing activity, collected by using Cookies, to group you with other similar users into interest groups and show you advertisements based on your interests.

2.4 We use Cookies for analysis purposes, we like to know what pages and links are popular and which ones do not get used so much, to help us keep our Websites relevant and up to date. We also use them to customise your visits to our Websites.

2.5 In addition, most browsers will enable you to manage your Cookies preferences or use it to disable Cookies altogether. To find out more about how to manage Cookies through your chosen browser go to: You can visit which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer as well as more general information about Cookies. For information on how to do this on the browser of your mobile phone you will need to refer to your handset manual. If you do decide to disable or delete them altogether some websites will not work as well as they rely on Cookies to provide you with the service that you have requested.

2.6 If you wish to block all Cookies but those essential to the operation of our Website(s) you will need to allow the Cookie CAKEPHP.


We use information held about you in the following ways:

(a) We will use this information you give us to:

I. to carry out our obligations and to provide you with the information, products and services that you request from us;

II. to pass this information to the relevant suppliers of your holiday arrangements (such as tour operators, hotels, chalet owners and transport companies) necessary for your booking with them.

III. to give to financial and immigration checking companies and public authorities such as customs/immigration if required by them by law.

IV. to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;

V. to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (email or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this.

VI. to notify you about changes to our service;

VII. to ensure that content from our Websites are presented in the most effective manner for you and for your computer.

(b) We will use information we collect about you:

I. to administer our Websites and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

II. to improve our Websites to ensure that content is presented in the most effective manner for you and for your computer;

III. to allow you to participate in interactive features of our service, when you choose to do so;

IV. as part of our efforts to keep our Websites safe and secure;

V. to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;

VI. to make suggestions and recommendations to you and other users of our Websites about goods or services that may interest you or them.

(c) Information we receive from other sources. We will combine this information with information you give to us and information we collect about you. We will use this information and the combined information for the purposes set out above (depending on the types of information we receive).


You agree that we have the right to share your personal information with:

(a) Any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

(b) Selected third parties including:

I. business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you;

II. analytics and search engine providers that assist us in the improvement and optimisation of our Websites;

(c) We will disclose your personal information to third parties:

I. In the event that we sell or buy any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of such business or assets.

II. If we or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

III. If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Privacy Policy, Terms of Use or Terms and Conditions and other agreements; or to protect the rights, property, or safety of our company, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


5.1 The data we collect from you is stored on our servers based in the UK. Where you book a hotel, villa or chalet outside the European Economic Area (”EEA”) then the data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (”EEA”). It may also be processed by staff operating outside the EEA who work for one of our suppliers. This includes staff engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. If you do not want your data to be transferred and stored outside of the EEA then we will be unable to facilitate your booking.

5.2 Your account credentials are stored on servers using asymmetric encryption. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Websites, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

5.3 Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Websites; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


6.1 We adhere to the following working principles:

a) access to your information for our third party clients is restricted to our relevant trained staff only;

b) where any hard copies are created, the hard copies of your information and confidential documents are kept securely under lock and key.

6.2 We have registered with the ICO under the Data Protection Act 1998 and adhere to the following principles:

a) All our relevant employees have received training in how to handle your information. This includes ensuring they are aware of the importance of handling your information safely and securely and understanding the procedures in place to ensure this happens.

b) We will periodically evaluate our database and securely delete any contacts no longer engaged or any information no longer needed by us. If you choose to opt out, we will securely delete your information immediately.

c) We have measures in place to keep your information we hold safe and secure.

d) All personal information is stored in secure web server hosted sites to which access is only granted to key personnel. Where your information is downloaded to be updated, and as a backup to the cloud, it is only stored on personal drives, only accessible via individual log in.

e) The Data Processor and the Data Controller can be contacted via email on; please put the topic of your enquiry in the subject header title.

6.3 The Data Controller acknowledges possible recipients of your information include; our employees, agents, consultants, third parties and data processors.


7.1 You have the right to ask us not to process your personal data for marketing purposes and to be “forgotten”. You can exercise the right at any time by contacting us via telephone on +44 1202 203 656or by writing to us at and highlighting your comment in the heading section “unsubscribe” or at 6 Coach House Place, Bournemouth, Dorset, BH1 1RR.

7.2 Our Websites may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own terms of use and privacy policies and that we do not accept any responsibility or liability for these terms of use and privacy policies. Please check these terms of use and privacy policies before you submit any personal data to these websites.


The Act gives you the right to access information we hold about you. Your right of access can be exercised in accordance with the Act. You can exercise the right at any time by contacting us via telephone on +44 1202 203656 or by writing to us at or at 6 Coach House Place, Bournemouth, Dorset, BH1 1RR. We will use reasonable endeavours to supply that information within thirty (30) days of receipt of the request.


9.1 The content of our Websites and our other social media functions on but not limited to; YouTube, Twitter, Facebook, Pinterest and Instagram are protected by trademark, copyright, database and other intellectual property rights and you acknowledge that the material and content supplied as part of our Websites shall remain with us or our licensors. You may display the content of the Websites on a computer screen or mobile phone screen, store such content in electronic form on disk (but not any server or other storage device connected to a network) or print one copy of such content for your own personal, non-commercial use, provided you keep intact all and any copyright and proprietary notices. You indemnify us that you will not copy, scrape, modify, reproduce or distribute or use for any purposes any of the materials or content on our Websites. Any breach of this indemnity will result in court proceedings and reporting such instances to the police and other authorities.

9.2 We shall not be liable to you, under or in connection with this Privacy Policy, Term of Use or any of our collateral contracts, including but not limited to the following:

i. loss of revenue;

ii. loss of contracts;

iii. loss of profit;

iv. loss of the use of money;

v. loss of anticipated savings;

vi. loss of business or business interruption;

vii. loss of opportunity;

viii. loss of goodwill;

ix. loss of reputation;

x. loss of, damage to or corruption of data; or

xi. any indirect or consequential loss,

in each case howsoever arising, whether such loss or damage was foreseeable or in the contemplation of the parties and whether arising in or caused by breach of contract, tort (including proven negligence), breach of statutory duty or otherwise.

9.3 We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our proven negligence or the proven negligence of our employees, agents or subcontractors; for proven fraud or proven fraudulent misrepresentation; or any other liability which cannot be excluded or limited under applicable law.

9.4 You indemnify us against any costs (including reasonable legal expenses), loss, damage or liability suffered as a consequence of any breach of your obligations under this Privacy Policy and Terms of Use or the enforcement of this Privacy Policy and Terms of Use.

9.5 As a condition of your use of our Websites, you agree that you will not use it or any material or information on it for any purpose that is unlawful or prohibited by these Privacy Policy and Terms of Use.

9.6 You are prohibited from posting or transmitting to or from our Websites or our other social media functions on but not limited to; YouTube, Twitter, Facebook and Instagram, any material:

I. that is threatening, defamatory, obscene, indecent, seditious, offensive, pornographic, abusive, liable to incite racial hatred, discriminatory, menacing, scandalous, inflammatory, blasphemous, in breach of confidence, discriminatory, in breach of privacy or which may cause annoyance or inconvenience for which you have not obtained all necessary licences and/or approvals;

II. which constitutes or encourages conduct that would be considered a criminal offence, give rise to civil liability, or otherwise be contrary to the law of or infringe the rights of any third party, in the UK or any other country in the world;

III. which is technically harmful (including, without limitation, computer viruses, logic bombs, Trojan horses, worms, harmful components, corrupted data or other malicious software or harmful data) we shall fully co-operate with any law enforcement authorities or court order requesting or directing us to disclose the identity or locate anyone posting any material in breach of this Privacy Policy and Terms of Use.

9.7 We make no warranty that our Websites (or any websites which are linked to our Websites) is free from computer viruses or any other malicious or impairing computer program.

9.8 The information on our Websites is provided by Blue Skies Lifestyle Ltd. Whilst we make every effort to keep the information up-to-date and correct, we make no representations or guarantees of any kind about the completeness, accuracy, reliability, suitability or availability with respect to our Websites or the information, products, services, or related graphics contained on our Websites for any purpose. Product images are for illustrative purposes only.


Any changes we make to our Privacy Policy or Terms of Use in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes. This Privacy Policy and Terms of Use was updated in March 2018.


If a court finds part of this Privacy Policy and Terms of Use illegal, the rest will continue in force. Each of the clauses of these terms operates separately. If any court or relevant authority decides that any of them are unlawful, the remaining clauses will remain in full force and effect.


Nothing herein contained shall give rise to a partnership or a contract of employment between you and us.


You may not assign, mortgage or otherwise transfer this Privacy Policy, Terms of Use, data or any rights, duties and obligations hereunder. It is acknowledged by you that we may use our employees, officers, representatives or third party consultants to carry out our work within this Privacy Policy and Terms of Use. We may assign the benefit of this Privacy Policy and Terms of Use, data or any rights, duties or obligations to any firm or company in which we hereafter acquire a controlling interest, or which acquires a controlling interest in us without prior approval from you. Save that we shall remain primarily liable hereunder until such time as the prospective assignee enters into an agreement to fulfil our obligations hereunder.


No waiver or affirmation of any breach of or non-compliance with any term hereof by the parties shall be deemed to be a waiver or affirmation of any preceding or succeeding breach of or non-compliance with the same or any other term.


Save to the extent expressly set out herein this Privacy Policy and Terms of Use and is not intended to nor shall it create any rights, entitlements, claims or benefits enforceable by any person that is not a party hereto. Accordingly, save to the extent expressly set out in this Privacy Policy and Terms of Use, no person shall derive any benefit or have any right entitlement or claim in relation to this agreement by virtue of the Contract (Rights of Third Parties) 1999.


This Privacy Policy and Terms of Use shall be governed by and construed in accordance with the laws of England. The parties irrevocably agree that the English Courts shall have exclusive jurisdiction to settle any dispute arising out of or in connection with this Privacy Policy and Terms of Use.


Any questions, comments and requests regarding this Privacy Policy and Terms of Use are welcomed and you can telephone our customer service team at +44 1202 203656 or by writing to us at or at 6 Coach House Place, Bournemouth, Dorset, BH1 1RR.
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Blue Skies Lifestyle offers a collection of luxury travel brands, showcasing the best luxury chalet and villa rentals available in Europe and across the globe. Choose Villas In Luxury for the very finest holiday villa rentals in Europe and across the globe. From beachfront properties, to exclusive countryside retreats. Fully catered villas with a team of professional staff, or the ultimate in escapism with secluded self catered luxury villas, our portfolio epitomises luxury villa living.