Yachts in St Tropez marina with typical buildings in the background.

Yacht-filled marinas, historic cobbled streets and prestigious boutiques. These are some of the iconic images that come to mind when thinking of St Tropez. This coastal town has long remained the ‘place to be seen’ on French Riviera holidays, inviting its visitors to savour the finer things in life amidst an enchanting coastal paradise.

Whether you’re strolling along the cobblestone streets of the Old Town, exploring vibrant markets, or basking in the sun on pristine beaches, St Tropez promises an unforgettable journey. If you’re ready to immerse yourself in the charming world of St Tropez luxury holidays, join us as we unveil the secrets of this mesmerizing destination…

About St Tropez

View of St Tropez towards the Gulf of St Tropez

St Tropez is located in south-eastern France in the Côte d’Azur. Originally a main fishing port, the town gained Hollywood renown in the 1950s and is now one of the most iconic spots on the French Riviera. Here are some key facts you may want to check out before planning your luxury holiday in St Tropez:

Town Size: Approximately 6 square miles.
Population: 6,000 inhabitants
Nearest Airports to St Tropez: La Môle (18km), Toulon Hyères (52km West) or Nice Côte d’Azur International Airport (64km)
Top Landmarks: The Old Port, Place Aux Herbes, and Chateau Suffren.
Biggest Attractions: The beaches, local vineyards, coastal footpaths, and water sports.

Best Beaches in St Tropez

The azure waters of Pampelonne beach in St Tropez.

With 40 beautiful beaches scattered across the peninsula, there’s plenty of choice on your villa holiday in St Tropez. By far the most famous beach in St Tropez is the Plage de Pampelonne. This golden sandy beach stretches along 5 km and its promenade is overflowing with beachfront bars, clubs and cafés. From chic establishments hosting fashion shows on the beach, to serene spots for quiet contemplation, there is something for all to enjoy on St Tropez luxury holidays. Among the plethora of renowned beach clubs dotting the coastline, Club 55, Moorea Beach Club and Nikki Beach stand out as the crème de la crème. For old school glamour, Tahiti Beach at the northern end of Pampelonne is home to some of the most historic and exclusive beach clubs on the French Riviera.

One of our favourite beaches in St Tropez is Bouillabaisse Beach, just outside town. The bar and restaurant are gorgeous spots to relax with a cocktail and admire stunning sunsets. To the other side of St Tropez, Plage de Salins boasts a rustic natural charm. It is popular with watersports enthusiasts, as well as families who prefer a lowkey day at the beach. If you are heading south the lesser-known Plage de l’Escalet is a gorgeous snorkelling spot, while Plage de Caserne is a small, remote beach only accessible by foot. With a chance to spot falcons and the odd tortoise, it’s a stunning escape into nature.

If one beach isn’t enough, a yacht charter during a luxury villa holiday in St Tropez is the ultimate day out. Sail across to the golden islands of Port Cros and Ile du Levant; simply gorgeous havens with bays of crystal clear seas and fine sand beaches.

The Old Port

View of boats and yachts in St Tropez old port.

Head to The Old Port of St Tropez and enjoy a taste of the local culture and history. Here, the echoes of the past intertwine with the vibrant pulse the French Riviera lifestyle. With daily fish markets, cobbled streets and traditional sable-coloured houses, the old port oozes incredible charm. Visitors often stop for drinks along the quay in a chic bar, as yachts glide gracefully into the harbour. And who knows? You may even catch a glimpse of a celebrity gracing the shores. In St Tropez, there’s always a possibility of star-studded glamour on French Riviera holidays.

No St Tropez luxury holiday is complete without a culinary journey through the region’s gastronomic treasures. Delight your senses with divine flavours and local seafood, a cherished speciality that embodies the essence of the Côte d’Azur. Among the main stars, the iconic Sénéquier restaurant awaits with its legendary red director’s chairs, a symbol of St Tropez’s rich cultural tapestry. Alternatively, venture to Chez Madelaine, where gourmet excellence meets unparalleled ambiance, promising an unforgettable dining experience in the town centre.

Top Events in St Tropez

Sailing boats in St Tropez marina

Arguably the most renowned event of the St Tropez calendar is Les Voiles de Saint Tropez. This annual regatta is at the end of September, drawing in over 300 yachts, some exceeding 50 metres in length. The event lasts 7 days, hosting a series of sailing courses and competitions, with both traditional and contemporary yachts.

If you are looking to visit St Tropez in May, you cannot miss the ‘Les Bravades de Saint Tropez’. A local event celebrating the town’s glorious past and devotion to its Patron Saint. In addition, there’s the Spring Musical Festival in April and Bastille Day in July, celebrated with festivities and fireworks.

Luxury Villas in St Tropez

Elevating St Tropez luxury holidays, we offer a hand-curated selection of exquisite villas. Each one represents a sanctuary of elegance and refinement, surrounded by the sparkling blue of the Côte d’Azur. For instance, you can experience the serenity of a private villa nestled in the middle of green countryside. On the other hand, opt for the modern charm of a beachfront property overlooking the shining Mediterranean. Here’s a sneak peek from our collection of luxury villas in St Tropez, all promising an unparalleled holiday experience…

Water’s Edge

Sea view from the pool terrace of Villa Water's Edge in St Tropez.

Accommodating groups of 10–12 guests, Water’s Edge is not just a luxury villa in St Tropez. It is a testament to the unparalleled opulence that defines French Riviera holidays. Nestled within 5,000m² of beautiful landscaped gardens, this 400m² haven seamlessly blends exclusivity with sophistication. In addition, the interiors of Villa Water’s Edge are a masterpiece of design, adorned with the finest décor, bespoke furniture, and art.

But what really sets Water’s Edge apart? It has to be the direct sea access, offering an unparalleled connection to the azure waters of the French Riviera. Step from your private oasis straight into the Mediterranean, a privilege reserved for the finest luxury villas in St Tropez.

Insider’s Tip: Water’s Edge is part of our exclusive Ultimate Luxury Villa Collection. Our signature portfolio, it includes only the very finest luxury villas around the world.

Villa Ama

The pool terrace area of Villa Ama in at night time, with views over St Tropez behind

Villa Ama invites you into a realm of relaxation and comfort in one of the French Riviera’s most sought-after locations. Nestled along the stylish shores of Pampelonne Bay, Villa Ama is the perfect base for your St Tropez luxury holidays.

Indulge in the serenity of your own private villa, or explore the lively and glamorous St Tropez scene. World-famous beach clubs such as Nikki Beach and Club 55 are just a 5 minute walk. For the ultimate in Côte d’Azur holiday luxury, Villa Ama features a helipad for swift transfers from nearby airports. As a result, guests are ensured a seamless journey to this luxury coastal retreat.

Insider’s Tip: Villa Ama features a children’s playground, an outdoor cinema, table tennis and 10,000m² of outdoor space. In short, Villa Ama is the perfect choice for a luxury family holiday in St Tropez.

Villa B

Exterior of luxury Villa B in St Tropez, showing the outdoor swimming pool and garden area.

With a sleek finish, breathtaking views of St Tropez, and the perfect poolside chill out area, Villa B is ideal for a holiday of exploration and relaxation. This gorgeous St Tropez villa is an oasis of serenity amidst the bustling French Riviera, but is only a 12 minute walk from the picturesque Plage de la Rabiou.

Step inside a sanctuary of minimalist elegance, ideal to welcome groups of 10 adults and 2 children. Carefully curated furnishings and abstract artwork grace the expansive interiors, creating a laidback feel. For spirited competitions and teenage hideaways, the basement houses a TV games room, complete with plush sofas and pool table. Meanwhile, for adults, this area hosts a stylish bar for an evening of cocktails and good company. Engage in friendly rivalry with a game of table football, or darts, creating unforgettable memories together.

Insider’s Tip: Are you looking to completely relax during your luxury holiday in St Tropez? Villa B boasts a plethora of wellness amenities. From a rejuvenating sauna and hammam, to a massage room and infinity swimming pool, Villa B ensures a blissful retreat for both body and soul.

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Let us help you find the perfect villa for your luxury holiday in St Tropez; give us a call +44 (0)1202 203 656 or send us an email. Keep up to date on InstagramFacebook and our other blog posts for more inspiration on luxury villas and destinations.